Diliziology

"Life as it should be"
Play-doh #JeffKoons #WhitneyMuseum  (at Whitney Museum of American Art)

Play-doh #JeffKoons #WhitneyMuseum (at Whitney Museum of American Art)

pornhubcampaign:


// Backgorund:
Having sex, and watching sex, have always been taboo. Since it hasn’t changed for hundreds of years, it is very unlikely to change in the near future. That’s why our idea was to find a way for people to talk about it, encourage them to share their desires, and in this way help them break their barriers.
Idea:
The whole campaign is built around the word “nothing.” It is this common pronoun that often serves us to disguise our true needs and desires. Now, we want it to become, in a funny way and through PornHub, an international catchphrase of the type: “if you know what I mean.”
Goal:
Our goal is to make people refer to this advertising campaign and recall it every day, sort of casually, in different everyday situations (“What are you thinking about?” – “Nothing”; “What can I do to persuade you?” –“Nothing”; “What are you doing this weekend?” – “Nothing” – “Mmmm, shall we do nothing together?”).
In other words: we want to endow the word “nothing” with a new meaning so that people can refer to PornHub and lovemaking without embarrassment.
This campaign is more than just an ad of the PornHub web site. This campaign will encourage people to break their shyness and other barriers. It will give more confidence to those who want to make love but don’t have the courage to admit it openly. And, last but not least, it will provide people with a large dose of humor and fun in their everyday, mundane – especially work-related! – situations. (“Anything left to do today, Boss?” – “Nothing.”)
In this way, the emotional bond with the PornHub trademark will become stronger, based on the most pleasurable human sensations and emotions.
Activation:
The characters on the poster can “talk” to each other irrespective of the medium. Hence the campaign can be realized in the printed media, on television (as animation), as well as on the radio and Internet.
The campaign can be of a long-term character. The examples of everyday conversations given above, and other similar examples, will provide material for successive posters and radio or television commercials.
What’s more, new competitions can be held for new lines to be spoken by the characters.
NOTE: After publishing, our poster began to live its own life on some major Polish and international web sites – the Internet users caught up our idea in a natural way and started adding their own “lines” and remake the graphics. This indicates that our campaign has got big chances to reach its goals; in fact, it has already started doing so.

pornhubcampaign:

Backgorund:

Having sex, and watching sex, have always been taboo. Since it hasn’t changed for hundreds of years, it is very unlikely to change in the near future. That’s why our idea was to find a way for people to talk about it, encourage them to share their desires, and in this way help them break their barriers.

Idea:

The whole campaign is built around the word “nothing.” It is this common pronoun that often serves us to disguise our true needs and desires. Now, we want it to become, in a funny way and through PornHub, an international catchphrase of the type: “if you know what I mean.”

Goal:

Our goal is to make people refer to this advertising campaign and recall it every day, sort of casually, in different everyday situations (“What are you thinking about?” – “Nothing”; “What can I do to persuade you?” –“Nothing”; “What are you doing this weekend?” – “Nothing” – “Mmmm, shall we do nothing together?”).

In other words: we want to endow the word “nothing” with a new meaning so that people can refer to PornHub and lovemaking without embarrassment.

This campaign is more than just an ad of the PornHub web site. This campaign will encourage people to break their shyness and other barriers. It will give more confidence to those who want to make love but don’t have the courage to admit it openly. And, last but not least, it will provide people with a large dose of humor and fun in their everyday, mundane – especially work-related! – situations. (“Anything left to do today, Boss?” – “Nothing.”)

In this way, the emotional bond with the PornHub trademark will become stronger, based on the most pleasurable human sensations and emotions.

Activation:

The characters on the poster can “talk” to each other irrespective of the medium. Hence the campaign can be realized in the printed media, on television (as animation), as well as on the radio and Internet.

The campaign can be of a long-term character. The examples of everyday conversations given above, and other similar examples, will provide material for successive posters and radio or television commercials.

What’s more, new competitions can be held for new lines to be spoken by the characters.

NOTE: After publishing, our poster began to live its own life on some major Polish and international web sites – the Internet users caught up our idea in a natural way and started adding their own “lines” and remake the graphics. This indicates that our campaign has got big chances to reach its goals; in fact, it has already started doing so.

URX Creates Links that Work Everywhere

urxblog:

For the past year, URX has been working with companies to drive re-engagement for their app with deeplinks. Sending users directly to the content they want to consume, or products they are interested in, simply provides a better and more relevant experience. The amazing results from companies…

(Source: urxblog)

Happy Anniversary, Razorfish

internetweek:

image

By Taj Tsonga

Razorfish, one of the world’s largest interactive agencies, which is credited for creating the first banner ad and animated GIF, is celebrating its 20 year anniversary with Internet Week New York. The firm, was founded by two childhood friends Craig Kanarick and Jeff Dachis,…

Marketing Fundamentals Canvas

cezinho:

When I first started my blog, I was tempted to write about the latest marketing tactics, those which would immediately grab people’s attention and give them an advantage in the quickly-changing industry. But each time I considered these types of posts, I felt they lacked depth and purpose and…

Native Advertising Landscape

triplelifting:

image

click here to view full version

Native advertising comes in all shapes and sizes. Here is a native landscape snapshot today. This chart  above is organized by the medium of content, or how that medium is powered. The most saturated sector of the market in terms of discussion today is sponsored posts/articles, but there are many other emerging forms of native advertising that are changing the game.

Read More

(Source: triplelifting)

at Ponte Bernardo

at Ponte Bernardo

at Sextantio | Santo Stefano di Sessanio | Albergo Diffuso

at Sextantio | Santo Stefano di Sessanio | Albergo Diffuso

Vietato l’ormeggio (at Paradiso Perduto)

Vietato l’ormeggio (at Paradiso Perduto)